There are various teaching and learning activities in this paper.

1. Online materials are provided for you to study independently (self-directed study). It is expected that you will engage with these materials in advance of tutorials and discussion activities to gain the maximum benefit towards the learning goals. This includes non-assessed exercises where you are required to collect, examine and discuss your own independently discovered examples of IMC activation.

Similarly, students are expected to have read the relevant chapter(s) from the textbook in advance of Content Summaries, and tutorials (below). The textbook is the primary knowledge base required to ace this course, as it provides the foundation upon which other activities in the course will build and expand.

2. Content Summaries (Lectures). We will meet face-to-face as a group and discuss the concepts and key learning. Content Summaries are used to (a) clarify any questions you have from your reading, (b) highlight important concepts, theories and principles relating to the integration of a range of different marketing communications, (c) bring integrated marketing communications (IMC) to life using New Zealand and international examples, and (d) set the context for assessments.

3. Tutorials. Successful learning in tutorials depends on all students having prepared appropriately before the session by actively undertaking the prescribed case study or materials. Specific goals of the tutorial program are to provide an opportunity for students to engage in a more personal way with course learning; to enable students to clarify course concepts or theories; to provide a comfortable informal environment in which students can articulate their understanding of promotion, advertising and other integrated marketing communications; to give students a chance to apply course concepts, theories and principles; to encourage the development of critical thinking through exposure to a range of perspectives; and to provide an environment in which students can practice Marketing-specific academic requirements and skills and get feedback on their progress. Finally, tutorials also will be used to guide students through their core assessments i.e. the required elements of the Group Assessments.

Tutorials will be held in face-to-face in Hamilton and in an online Zoom format. I have sent out an email to all students asking you to choose between a face-to-face tutorial or an online Zoom tutorial. You need to remain in this choice throughout the course as you will be placed in groups for tutorial sessions. These will be either face-to-face or online.

4. Assessments: Assessments are critical to student learning. I have designed a range of assessments based on the philosophy that assessments are another opportunity for students to learn (assessment-for-learning). All assessments relate directly to Learning Outcomes. For more details of the assessments for this paper, see the Assessment section below. Additional details will be given in class.

5. Moodle will be the principal source of expectations and requirements for assessments.

* Should normal teaching and learning be disrupted by restrictions on social gatherings, then Online ZOOM Room sessions will replace the planned activities.